In fashion, status matters, and overexposure plays a large role on this. It undermines a luxurious brand’s id, which is often based on ideals of grandeur and exclusivity, and infrequently leads the luxury consumer to look to another brand that also has its picture of exclusivity, and thus, luxurious, in verify. One instance is when your trademark (and primarily, your brand as a whole) becomes too mainstream and ends in over-publicity in the minds of consumers. Keeping with Louis Vuitton, the French design house was based in 1854 by Louis Vuitton, himself.
As such, the home created a collection of RTW purses (and under Marc Jacobs, RTW clothing), and has fared extremely well. For the past decade or so, Louis Vuitton has been the world’s most dear luxury brand.
First manufactured from gray trianon canvas, Vuitton’s original trunk was the primary to have a flat prime and backside, to make … Read More