The act of purchase is due to this fact transformed in an entire experience across the brand’s spirit and, as always, the concept of travel. Core Values by Anne Leibovitz — 2007.Furthemore, in 2012, Louis Vuitton released a brief-film known as L’invitation au Voyage on a number of canals (TV, print, web). There, the actress Arizona Muse is seen wondering within the Tuileries Garden and the Louvres museum.
This marketing campaign is a tribute to Paris and the Venice of the Renaissance, as if the brand was linked to it. This campaign additionally demonstrates the brand’s closeness to art with musical, architectural and pictorial references.
These movies are both paid by the brand or created from the initiative of a poster (earned media). Spirit of Travel — 2014For Louis Vuitton, entertaining content can even take the type of pop-up stores. Indeed, the brand is presently receiving buyer in the Printemps’s … Read More