Although Nike is still the king of endorsements, Yarbrough stated Adidas “lapped” Nike’s product innovation. Last week it introduced a ten-yr deal with the University of Washington, taking over from Nike as the official sponsor. And to compete for feminine customers they partnered with fashion designer Stella McCartney and supermodel Karlie Kloss. Nike is also the official uniform supplier of the NBA this season — a deal it snatched from Adidas. Nike additionally lately locked in a long-standing partnership with the NFL with a deal that runs via 2028.
Nike isn’t used to playing catchup, but Adidas is thrashing it in expertise, innovation and magnificence. I love an unexpected color combo, like this chartreuse-and-magenta pairing. I’d strive the tonal pattern with these sneakers and put on them with different shades of tan and beige. In case you haven’t observed, tie-dye is the pattern du jour over on TikTok. These cute … Read More