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Peterman, the company’s former chief financial officer who was lower than a month into the top job, responded by shedding 20% of Evine’s workforce, including 11 C-suite executives. The rebranding coincides with the arrival of new Chief Executive Tim Peterman and a recent infusion of $6 million in cash from the corporate’s largest vendor, the Invicta Watch Group. Television viewers will see the obvious change, with the return of the name ShopHQ, which the company used between 2013 and 2015. Before that it was generally known as ShopNBC and ValueVision. The number or letter beside the channels within the above listing represents the Multiplex (or MUX) that carries the channel.
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